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The 5am Club has become something of a modern badge of honour, get up early, seize the day, train harder, work smarter, and apparently have your whole life sorted before most people have even put bread in the toaster.
We thought we'd take a different approach.
Introducing the OTSO Notso 5am Club, a playful rebellion against the idea that success, adventure and productivity have to begin before sunrise. Our alarm clock character has chosen wisely: snooze the alarm, stay in bed, dream big and ride later.
Because sometimes the most radical thing you can do at 5am is nothing at all.
Not every adventure has to start before sunrise.
Sleep in, dream big, ride later.
A concept conceived by our friend and shop crowdfunder Douglas Friend. (it's only taken us 3 years to develop this cos... you know - slow fashion and all that!)
Made ethically from organic cotton and screen printed by hand in Huddersfield.
Organic Cotton
Luxury quality
Screenprinted locally
Built to last